About Goodwill of Greater Grand Rapids


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2010 Annual Report

Our Mission

Changing lives and communities through the power of work

Our Vision

The leader in the nation helping people achieve self-sufficiency.

Our Values

Integrity - We are honest, transparent, and accountable in our decisions and actions.
Stewardship - We commit to being socially, environmentally, and fiscally responsible with community resources.
Innovation - We continuously learn, embracing creativity and change.
Excellence - We continuously improve and deliver high value results.
Respect - We treat each other with dignity and fairness, value diversity, and commit to a safe environment.

Our Strategic Plan 2011-2015

The Dream - Goodwill Industries of Greater Grand Rapids will support individual and organizational long-term self-sufficiency by developing talent, growing financial resources, and practicing environmental stewardship.

The Design for Talent (People)
We will have a flagship Goodwill program that is a model for service across the country.
We will develop our employees as an integral part of our mission.
We will recognize business as a vital customer for our services.
We will be a preferred employer in the community.
We will be community collaborators for talent development.

The Design for Finance (Profit)
We will maximize every donation by further developing best practices and expanding new ventures.
We will know the costs involved for every decision.
We will only engage in services and programs that we choose to financially sustain.
We will demonstrate to the community our ability to maximize every donation.

The Design for Environmental Stewardship (Planet) 
We will have a positive impact on the environment, upholding our community responsibilities.
We will consider the environmental impact of every decision within the boundaries of our mission.
We will embrace a culture of environmental effectiveness.
We will demonstrate to the community our commitment to the environmental stewardship of our operations and our people.

2010 Annual Report